I responded to a call out on a Facebook group for Arts Marketers and Producers, which said that sector support organisation The Audience Agency were looking for some short term help with marketing over the next few weeks, while they recruited for a permanent role in their communications department. I started shortly after that, working on the company’s social media channels.
That was in February 2020… and the arts industry was about to be turned upside down.
The Audience Agency have been clients of Spark ever since (18 months and counting!), and I have been managing the social media channels throughout that time, working with the in-house Comms team to improve content and increase engagement.
During that time I have spearheaded a new emphasis on the fantastic research and evidence The Audience Agency produce, providing useful updates and snapshots on social media – information that has been invaluable to the cultural industry as it works through the challenges of the COVID-19 pandemic.
I have also had the opportunity to rework the visual style of some of the artwork used by The Audience Agency on social, their website and for their range of training events. Based on their logo and other complementary icons which were originally designed for their Audience Finder platform, the new artwork is friendly, inviting, and clear.