Spark AM&PM worked with cultural organisation The Audience Agency from 2020 to 2023, managing the social media channels throughout that time, and working with the in-house communications team to improve content and increase engagement.
We have spearheaded a new emphasis on the fantastic research and evidence The Audience Agency produce, providing useful updates and snapshots on social media – information that has been invaluable to the cultural industry as it works through the challenges of the COVID-19 pandemic.
We have also had the opportunity to rework the visual style of some of the artwork used by The Audience Agency on socials, their website and for their range of training events. Based on their logo and other complementary icons which were originally designed for their Audience Finder platform, the new artwork is friendly, inviting, and clear.
Spark Arts Marketing & Project Management 